Sorting is an Essential Skill

Seth Godin writes that getting better at sorting might be the single most effective improvement we can make in our work. Detectives, gold miners, and editors depend on the skill of sorting to excel in their work.

It's vital if you're a consultant, coach, attorney, or some other professional service provider. Your business success depends on sorting:

• Great-fit clients from poor-fit clients

• Which opportunities to pursue versus which to decline.

• How you spend your precious time.

• What to keep doing internally versus what to outsource.

• Which relationships to invest in versus those that drain your energy.

Poor sorting is expensive.

Getting better at sorting isn't difficult if you understand its importance and you focus on it.

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I’m John Ray, author of The Generosity Mindset. I help expert-service professionals communicate value, attract best-fit clients, and price their work more confidently, without confusing generosity with giving everything away. If you’d like to start a conversation or join the list from my Sunday morning email newsletter, send me a DM.