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From Haircuts to High-End Services: Staying Relevant When Clients Cut Back
How do you respond when your clients begin to exhibit signs of stress, budget constraints, or uncertainty? Here are six suggestions on how to remain relevant for your clients.
Apr 13


From Corporate to Calling with Rory Verrett
Executive recruiter Rory Verrett joins me on "The Price and Value Journey" podcast to discuss transitioning from corporate to entrepreneurship.
Apr 9


4 Mindset Traps That Keep You Undervalued (And What They Really Mean)
Several statements that lead to mindset traps and mental baggage that get in the way of delivering client-perceived value.
Apr 1


A CMO's Warning: Stop Calling Yourself a "Trusted Advisor"
Jessie Broussard, Chief Marketing Officer of top 50 accounting firm Frazier & Deeter, warns against the use of a phrase that's often a cliché in the marketing lingo of some firms: "trusted advisor."
Mar 24


From Laundress to Legend: Clara Brown's Legacy of Generosity
Some people build wealth. Others build legacies. Clara Brown did both.
Mar 8


The Virtues Trap: Why Good People Choose Low Profits
I've seen it too many times: service providers, particularly early in their business, creating a false choice between being virtuous and being profitable. Between serving others and serving themselves. Between being honorable and increasing their value. These dichotomies are false.
Feb 27


Frame Your Price with Your Impact
As a service provider, you often face a challenge similar to Caitlyn Clark. Your impact is substantial, yet often invisible unless you frame it through your conversations with clients.
Feb 18


"Milk Hoarding" and the Scarcity Mindset in Professional Services
While we might chuckle at milk hoarding ahead of snowstorms, this same mindset of scarcity exists for professional service providers.
Jan 10


A Counter to Imposter Syndrome
For professional services providers, The Generosity Mindsetâ„¢ offers a way out of imposter syndrome.
Jan 9


Generosity Doesn't Mean Giving Everything Away
If you undervalue your work and give everything away, your generosity has limited impact because you won't be around too long.
Jan 8
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