The principles of what I call The Generosity Mindset® help professionals serve and price better. It also provides leaders a roadmap to build loyalty and culture. goBeyondProfit's research demonstrates why employees, not executives, should define leadership generosity.

Business attorney Bill Piercy, a specialist in what he calls corporate divorce, joined me on The Price and Value Journey podcast to discuss why all business partnerships have a limited life and why you must an exit strategy.

Reflections on the business lessons a successful Christmas tree farm has for those of us in professional services.

Instead of competiting on price, twenty years ago Delta Airlines began a focus on customer-perceived value. They haven't looked back since.