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John Ray

A Counter to Imposter Syndrome

The Imposter Syndrome Mindset: "I'm a fraud. Others are so much more experienced and polished than I am. I'm afraid I'm going to be found out."


The Generosity Mindset™: "Everyone has found me out, and it's great. They see that I'm in it genuinely to serve first. I know that I'm viewed as a professional of value in my circle of influence, because that's what people tell me! Others are helping me in my business naturally."


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Are you frustrated by your pricing? Need help articulating your value? Do you need a better way to identify and close your best-fit clients? Do you want to restore the joy you used to have for your business? I may be able to help you.


The Generosity Mindset book

I’m John Ray, a business consultant and coach, author, and podcaster. I advise solopreneurs and small professional services firms on their two most frustrating problems: pricing and business development. I’m passionate about how changes in mindset, positioning, and pricing change the trajectory of a business and the lifestyle choices of a business owner. My clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners. Click here to learn more or contact me directly.


I’m the author of the national bestseller, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. The book is available at all major physical and online book retailers.


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