If you undervalue your work and give everything away, your generosity has limited impact because you won't be around too long.
Generosity means delivering exceptional and often unexpected value, to clients, both present and future, to our strategic partners, and to our community.
From Seth Godin's latest book, This Is Strategy: Make Better Plans:
Generous doesn't mean free . . .Â
Generous work is more insightful than people expect, or more urgent or selfless. Generous work makes a difference, and often it's okay that generous work is expensive.
The slogan of generous work can be: "You'll pay a lot, but you'll get more than you paid for."
And the tagline is: "I see you."
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Are you frustrated by your pricing? Need help articulating your value? Do you need a better way to identify and close your best-fit clients? Do you want to restore the joy you used to have for your business? I may be able to help you.
I’m John Ray, a business consultant and coach, author, and podcaster. I advise solopreneurs and small professional services firms on their two most frustrating problems: pricing and business development. I’m passionate about how changes in mindset, positioning, and pricing change the trajectory of a business and the lifestyle choices of a business owner. My clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners. Click here to learn more or contact me directly.
I’m the author of the national bestseller, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. The book is available at all major physical and online book retailers.
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