A couple of "low-cost" airlines have finally added first-class; many service providers operate like all their clients should be first class.

A quick and handy guide for coaches considering Black Friday discounts for their service offerings.

Intangible value is a complex thing. It changes over time and by circumstance, even with the same person.

Clients are like cats, and rightly so. Even the ones who love you dearly have limits on that love: they don't really care about your costs.

When clients look to hire an attorney, they assume expertise. Their decision is grounded in intangible qualities of the professional.

Your business is a journey. It's your own uniquely beautiful and fulfilling trek, with all the hills, valleys, stops, and detours.

Thoughts on sushi, the concept of "too good to be true," and value conversations as acts of generous service.

What should you do when you get asked, "how much for an hour of your time?"

"The Generosity Mindset" selected for the Gwinnett Entrepreneur Center Small Business Book Club

A big thanks to Melanie Johnson and Jenn Foster for inviting me as a guest on the Elite Expert Insider Podcast to discuss my book, The...

Why is a book on your mindset in business, value discovery, pricing called The Generosity Mindset?

Should you set your price by a formula? This post weighs the pros and cons.

I’ve run into several professional services providers who have introduced service options in their practice, but there’s a snag with how...

There's a much better and safer alternative to lowering your prices when you're first starting your business.

The key to confidence in your value and your pricing is to focus entirely on the client and their problems.

In my presentations and in working with individual clients, I suggest creating a "velvet rope" for your raving fans, the segment of your...

Pricing signals quality, and it can also signal inferiority of a product or service. A wood craftsman's story illustrates the point.