Be Wary of Dependence on Social Media Marketing
Be wary of dependence on social media for marketing your expertise. Recent news from Paramount and MTV News illustrates why.
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- May 21
Who are Your Competitors, Really?
Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.
- May 20
It's All About the Lawyer, Not the Law School
When clients look to hire an attorney, they assume expertise. Their decision is grounded in intangible qualities of the professional.
- Jan 18
How to Be a Superb Podcast Guest
I’ve interviewed and/or produced enough podcast episodes to hear from over 2,500 guests. At this point, I’m not sure what it is that I...
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