Leroy Hite founded Cutting Edge Firewood in 2013 with one truck and maxed-out credit cards, built the world's first luxury firewood company, and sold it eleven years later. I interviewed him on The Price and Value Journey podcast and I draw on that conversation here to explore the premium pricing strategy that shaped his brand, his customer experience, and ultimately his exit value.

Dr. Terry "Doc" Dockery discusses scaling for professional services providers with host John Ray on "The Price and Value Journey" podcast.

The limit for the number of books a self-publisher can upload to Amazon in one day is now three. When Amazon first started, there was no...