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The Price and Value Journey Blog
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Impostor Syndrome is a Pricing Problem
Impostor syndrome doesn't just affect your confidence. It directly suppresses your prices. In a recent appearance on the Biz Communication Show with host Bill Lampton, John Ray connects the limiting mindsets expert service providers carry about their own worth to the prices they charge, and explains how leaning into client-perceived value is the antidote.
Apr 29


You Don't Have a Marketing Problem. You Have a Pricing Problem.
In a recent appearance on the Success Thru Connections podcast, I explain why working too hard for too little money is a pricing problem, not a marketing problem. Drawing on the generosity mindset, I walk through how shifting focus to client value, asking better discovery questions, and pricing to outcomes rather than hours leads to stronger fees, better clients, and a more sustainable practice.
Apr 28


Why Selling Hours Is Killing Your Practice (And What to Do Instead)
In an appearance on the SalesPOP! podcast with host John Golden, I break down why hourly billing hands clients the wrong metric to evaluate you on. The fix isn't justifying your rate; it's changing the conversation. Ask better discovery questions, focus on client outcomes, and price based on value delivered. The Generosity Mindset® makes it possible.
Apr 9


Guest Appearance on the Elite Expert Insider Podcast
A big thanks to Melanie Johnson and Jenn Foster for inviting me as a guest on the Elite Expert Insider Podcast to discuss my book,...
Mar 26, 2024


Guest Appearance on the Unpolished MBA Podcast with Monique Mills
I joined Monique Mills on her Unpolished MBA podcast to discuss my book, The Generosity Mindset.
Mar 12, 2024
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