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Client Ambivalence: Your Client Wants the Outcome. They Just Don't Want the Change.
Client ambivalence is one of the most misread dynamics in advisory work. I sat down with psychologist Dr. Larry Gard, co-author of The Ambivalence Paradox, on The Price and Value Journey podcast, and his insights inform this post.
Mar 25


Your Book Is a Business Asset, Not Just a Creative Act
Anita Henderson, Write Your Life Consulting, joins host John Ray on The Price and Value Journey podcast to make the business case for writing your book and why AI can't do it for you.
Mar 11


Premium Pricing Strategy: Lessons From a Luxury Firewood Exit
Leroy Hite founded Cutting Edge Firewood in 2013 with one truck and maxed-out credit cards, built the world's first luxury firewood company, and sold it eleven years later. I interviewed him on The Price and Value Journey podcast and I draw on that conversation here to explore the premium pricing strategy that shaped his brand, his customer experience, and ultimately his exit value.
Mar 4


Larry Levine on Selling in a Post-Trust World
Larry Levine, author of Selling in a Post-Trust World, joins me on The Price and Value Journey podcast to discuss selling in the "trust recession" we find ourselves in.
Oct 1, 2025


Building Sustainable Value: Recent Highlights from The Price and Value Journey Podcast
Recent episodes of The Price and Value Journey podcast have focused on a crucial question: how do expert service providers build sustainable, valuable businesses in a rapidly changing environment?
These conversations revealed practical wisdom from seasoned professionals who've navigated everything from personal reinvention to AI disruption.
In this post, I highlight a few guest perspectives that stood out.
Apr 24, 2025


The Hidden Danger in Every Business Partnership
Business attorney Bill Piercy, a specialist in what he calls corporate divorce, joined me on The Price and Value Journey podcast to discuss why all business partnerships have a limited life and why you must an exit strategy.
Apr 23, 2025


From Corporate to Calling with Rory Verrett
Executive recruiter Rory Verrett joins me on "The Price and Value Journey" podcast to discuss transitioning from corporate to entrepreneurship.
Apr 9, 2025
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