The primary challenges AI poses for professional services firms billing by the hour don't just rest with the fact that machines work faster. AI presents thornier challenges that require attention.

"You do not lose business because your price is too high. You lose it because you never asked what else mattered." The number of value drivers motivating clients to hire you is countless. They matter much more than your price.

Should you set your price by a formula? This post weighs the pros and cons.