Several statements that lead to mindset traps and mental baggage that get in the way of delivering client-perceived value.

Jessie Broussard, Chief Marketing Officer of top 50 accounting firm Frazier & Deeter, warns against the use of a phrase that's often a cliché in the marketing lingo of some firms: "trusted advisor."

Some people build wealth. Others build legacies. Clara Brown did both.

I've seen it too many times: service providers, particularly early in their business, creating a false choice between being virtuous and being profitable. Between serving others and serving themselves. Between being honorable and increasing their value. These dichotomies are false.

As a service provider, you often face a challenge similar to Caitlyn Clark. Your impact is substantial, yet often invisible unless you frame it through your conversations with clients.

You will never fully understand the extent of your impact, yet this realization shouldn't dishearten or paralyze you. It should liberate you.

While we might chuckle at milk hoarding ahead of snowstorms, this same mindset of scarcity exists for professional service providers.

For professional services providers, The Generosity Mindset™ offers a way out of imposter syndrome.

If you undervalue your work and give everything away, your generosity has limited impact because you won't be around too long.

Your goal setting for the coming year includes your financial and personal objectives. But what about your relational goals?