Disney Cruise Lines doesn't just sell cruises. They sell delight. The same is true for professional service providers.

In reality, your competition takes such forms as internal resistance, false solutions, belief barriers, and relational dynamics.

Recent episodes of The Price and Value Journey podcast have focused on a crucial question: how do expert service providers build sustainable, valuable businesses in a rapidly changing environment? These conversations revealed practical wisdom from seasoned professionals who've navigated everything from personal reinvention to AI disruption. In this post, I highlight a few guest perspectives that stood out.

Business attorney Bill Piercy, a specialist in what he calls corporate divorce, joined me on The Price and Value Journey podcast to discuss why all business partnerships have a limited life and why you must an exit strategy.

I keep a photo of the shoes of Pope Francis over the door of my home office as a reminder of how to lead.

How do you respond when your clients begin to exhibit signs of stress, budget constraints, or uncertainty? Here are six suggestions on how to remain relevant for your clients.

Executive recruiter Rory Verrett joins me on "The Price and Value Journey" podcast to discuss transitioning from corporate to entrepreneurship.

Several statements that lead to mindset traps and mental baggage that get in the way of delivering client-perceived value.

Jessie Broussard, Chief Marketing Officer of top 50 accounting firm Frazier & Deeter, warns against the use of a phrase that's often a cliché in the marketing lingo of some firms: "trusted advisor."

Some people build wealth. Others build legacies. Clara Brown did both.