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The Fallacies of Personal Branding
Personal branding is vital, but there's a fallacy to it that many miss. It's not about you, per se.
Feb 8, 2024


How to Be a Superb Podcast Guest
I’ve interviewed and/or produced enough podcast episodes to hear from over 2,500 guests. At this point, I’m not sure what it is that I...
Jan 18, 2024


Are You Having Buyer's Remorse?
Mistakes happen. Client perceptions of value received change. It’s how you handle them that distinguishes you as a professional of value in
Jan 4, 2024


What is The Generosity Mindsetâ„¢?
Why is a book on your mindset in business, value discovery, pricing called The Generosity Mindset?
Nov 16, 2023


Pricing By a Formula
Should you set your price by a formula? This post weighs the pros and cons.
Oct 25, 2023


A Lesson from Selecting a Book Cover
Book covers are a major determinant of whether potential customers buy the book. There's a lesson for service providers here.
Sep 14, 2023


Wanting to Help Everyone is a Terrible Business Model
Wanting to help everyone--the mindset of helping--is a strategy that will eventually run you and your business into the ground.
Apr 27, 2023


How To Know Your Service Options are Mispriced
I’ve run into several professional services providers who have introduced service options in their practice, but there’s a snag with how...
Apr 19, 2023


What Strategic Thinking Reveals
I was recently visiting with an IT services provider, and we were talking about pricing, positioning, and client fit. As he talked about...
Mar 7, 2023


A Guaranteed Way to Always Have Something to Post on LinkedIn (and your blog)
A Guaranteed Way to Always Have Something to Post on LinkedIn (and your blog) It’s quite simple: Keep a list of questions you get from...
Mar 6, 2023
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