May 21Who are Your Competitors, Really?Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.
May 19It's All About the Lawyer, Not the Law SchoolWhen clients look to hire an attorney, they assume expertise. Their decision is grounded in intangible qualities of the professional.
Mar 25Guest Appearance on the Elite Expert Insider PodcastA big thanks to Melanie Johnson and Jenn Foster for inviting me as a guest on the Elite Expert Insider Podcast to discuss my book, The...
Sep 13, 2023A Lesson from Selecting a Book CoverBook covers are a major determinant of whether potential customers buy the book. There's a lesson for service providers here.