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The Price and Value Journey Blog
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May 15, 2024
Your Unique and Beautiful Journey
Your business is a journey. It's your own uniquely beautiful and fulfilling trek, with all the hills, valleys, stops, and detours.

May 8, 2024
"Too Good to be True"
Thoughts on sushi, the concept of "too good to be true," and value conversations as acts of generous service.


Apr 17, 2024
Scale Your Business Without Compromising Happiness
Dr. Terry "Doc" Dockery discusses scaling for professional services providers with host John Ray on "The Price and Value Journey" podcast.

Feb 22, 2024
Giving Away the Recipe
“I don’t want to give away all my stuff!” You’ve undoubtedly heard this phrase from service providers who are thinking about developing a...

Feb 15, 2024
The Paradox of The Generosity Mindset™
There's a paradox in The Generosity Mindset™, but it's not as counterintuitive as it seems.

Jan 18, 2024
How to Be a Superb Podcast Guest
I’ve interviewed and/or produced enough podcast episodes to hear from over 2,500 guests. At this point, I’m not sure what it is that I...

Nov 16, 2023
What is The Generosity Mindset™?
Why is a book on your mindset in business, value discovery, pricing called The Generosity Mindset?

Oct 24, 2023
Pricing By a Formula
Should you set your price by a formula? This post weighs the pros and cons.

Apr 18, 2023
How To Know Your Service Options are Mispriced
I’ve run into several professional services providers who have introduced service options in their practice, but there’s a snag with how...
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