Thoughts on differentiation for service providers after seeing a sign for whole hogs at Publix Super Markets.

A couple of "low-cost" airlines have finally added first-class; many service providers operate like all their clients should be first class.

A quick and handy guide for coaches considering Black Friday discounts for their service offerings.

Relax, professional service provider. Not everyone needs to be your client for you to succeed.

Holding back answers in a salesy presentation doesn't build authority. Offering value does.

Intangible value is a complex thing. It changes over time and by circumstance, even with the same person.

Be wary of dependence on social media for marketing your expertise. Recent news from Paramount and MTV News illustrates why.

Instead of competiting on price, twenty years ago Delta Airlines began a focus on customer-perceived value. They haven't looked back since.

How Stephen Curry handles his celebrity models The Generosity Mindset: offering value, acting with generosity, and impacting positively.

Service issues with the German national railway prompted this commentary on deferred maintenance and your reinvestment in your business.