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The Generosity Mindset®

The Price and Value Journey Blog
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Impostor Syndrome is a Pricing Problem
Impostor syndrome doesn't just affect your confidence. It directly suppresses your prices. In a recent appearance on the Biz Communication Show with host Bill Lampton, John Ray connects the limiting mindsets expert service providers carry about their own worth to the prices they charge, and explains how leaning into client-perceived value is the antidote.
Apr 29


You Don't Have a Marketing Problem. You Have a Pricing Problem.
In a recent appearance on the Success Thru Connections podcast, I explain why working too hard for too little money is a pricing problem, not a marketing problem. Drawing on the generosity mindset, I walk through how shifting focus to client value, asking better discovery questions, and pricing to outcomes rather than hours leads to stronger fees, better clients, and a more sustainable practice.
Apr 28


Why Selling Hours Is Killing Your Practice (And What to Do Instead)
In an appearance on the SalesPOP! podcast with host John Golden, I break down why hourly billing hands clients the wrong metric to evaluate you on. The fix isn't justifying your rate; it's changing the conversation. Ask better discovery questions, focus on client outcomes, and price based on value delivered. The Generosity Mindset® makes it possible.
Apr 9


Hourly Billing Won't Die Without a Fight
The primary challenges AI poses for professional services firms billing by the hour don't just rest with the fact that machines work faster. AI presents thornier challenges that require attention.
Dec 8, 2025


From Haircuts to High-End Services: Staying Relevant When Clients Cut Back
How do you respond when your clients begin to exhibit signs of stress, budget constraints, or uncertainty? Here are six suggestions on how to remain relevant for your clients.
Apr 13, 2025


How Much for An Hour of Your Time?
What should you do when you get asked, "how much for an hour of your time?"
Apr 30, 2024


Pricing By a Formula
Should you set your price by a formula? This post weighs the pros and cons.
Oct 25, 2023
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