Many solo and small-firm professionals undervalue their work because their expertise feels ordinary to them. This piece explains why clients often see far more value than the provider does, and how better discovery conversations help uncover the intangible benefits that justify stronger pricing.

There's plenty that professional services providers can learn from canned chili prices.

Intangible value is like a glacier: it's unseen and unrecognized, but it's the fundamental underpinning to how clients perceive your value.

The intangible value renters find in self-storage units offers a lesson for professional services providers.

I joined Monique Mills on her Unpolished MBA podcast to discuss my book, The Generosity Mindset.