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Impostor Syndrome is a Pricing Problem
Impostor syndrome doesn't just affect your confidence. It directly suppresses your prices. In a recent appearance on the Biz Communication Show with host Bill Lampton, John Ray connects the limiting mindsets expert service providers carry about their own worth to the prices they charge, and explains how leaning into client-perceived value is the antidote.
Apr 29


Speaking to Women on the Rise on Generosity, Value, and Pricing
I had a wonderful opportunity to join Women on the Rise, a superb group of Atlanta-area business owners, to talk about the mindset traps that hold businesses back and how The Generosity Mindset helps overcome such self-limiting thinking.
Mar 20


Three-Five Years Before a Business Sale
John Ray was a panelist, addressing pricing strategy, on what business owners should be addressing three to five years prior to a business sale.
Feb 10


Guest Appearance on the Elite Expert Insider Podcast
A big thanks to Melanie Johnson and Jenn Foster for inviting me as a guest on the Elite Expert Insider Podcast to discuss my book,...
Mar 26, 2024


A Raving Fan Begs to Spend More
In my presentations and in working with individual clients, I suggest creating a "velvet rope" for your raving fans, the segment of your...
Aug 30, 2019
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