There's a much better and safer alternative to lowering your prices when you're first starting your business.

The key to confidence in your value and your pricing is to focus entirely on the client and their problems.

In my presentations and in working with individual clients, I suggest creating a "velvet rope" for your raving fans, the segment of your...

Pricing signals quality, and it can also signal inferiority of a product or service. A wood craftsman's story illustrates the point.