Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.

When clients look to hire an attorney, they assume expertise. Their decision is grounded in intangible qualities of the professional.

Your business is a journey. It's your own uniquely beautiful and fulfilling trek, with all the hills, valleys, stops, and detours.

What the experience of fraternity members and professional service providers have in common.

Thoughts on sushi, the concept of "too good to be true," and value conversations as acts of generous service.

Empowering others is a meaningful, long-lasting way to apply The Generosity Mindset.

Intangible value is like a glacier: it's unseen and unrecognized, but it's the fundamental underpinning to how clients perceive your value.

What should you do when you get asked, "how much for an hour of your time?"

"The Generosity Mindset" selected for the Gwinnett Entrepreneur Center Small Business Book Club

The intangible value renters find in self-storage units offers a lesson for professional services providers.