Disney Cruise Lines doesn't just sell cruises. They sell delight. The same is true for professional service providers.

Recent episodes of The Price and Value Journey podcast have focused on a crucial question: how do expert service providers build sustainable, valuable businesses in a rapidly changing environment? These conversations revealed practical wisdom from seasoned professionals who've navigated everything from personal reinvention to AI disruption. In this post, I highlight a few guest perspectives that stood out.

How do you respond when your clients begin to exhibit signs of stress, budget constraints, or uncertainty? Here are six suggestions on how to remain relevant for your clients.

You will never fully understand the extent of your impact, yet this realization shouldn't dishearten or paralyze you. It should liberate you.

Thoughts on differentiation for service providers after seeing a sign for whole hogs at Publix Super Markets.

Intangible value is a complex thing. It changes over time and by circumstance, even with the same person.

Instead of competiting on price, twenty years ago Delta Airlines began a focus on customer-perceived value. They haven't looked back since.

Clients are like cats, and rightly so. Even the ones who love you dearly have limits on that love: they don't really care about your costs.

Intangible value is like a glacier: it's unseen and unrecognized, but it's the fundamental underpinning to how clients perceive your value.

Wanting to help everyone--the mindset of helping--is a strategy that will eventually run you and your business into the ground.