A quick and handy guide for coaches considering Black Friday discounts for their service offerings.

Clients are like cats, and rightly so. Even the ones who love you dearly have limits on that love: they don't really care about your costs.

One week from today, on May 29th, 2024, I'll be at the Gwinnett Entrepreneur Center discussing my book, The Generosity Mindset. In this...

Thoughts on sushi, the concept of "too good to be true," and value conversations as acts of generous service.

Intangible value is like a glacier: it's unseen and unrecognized, but it's the fundamental underpinning to how clients perceive your value.

What should you do when you get asked, "how much for an hour of your time?"

"The Generosity Mindset" selected for the Gwinnett Entrepreneur Center Small Business Book Club

The mission of Rotary ("Service above Self") and the work of these members made them a receptive audience for "The Generosity Mindset."

“I don’t want to give away all my stuff!” You’ve undoubtedly heard this phrase from service providers who are thinking about developing a...

There's a paradox in The Generosity Mindset™, but it's not as counterintuitive as it seems.

In a survey I conducted during a recent workshop, the mindsets of helping and comparison polled highest.

Personal branding is vital, but there's a fallacy to it that many miss. It's not about you, per se.

Why is a book on your mindset in business, value discovery, pricing called The Generosity Mindset?

Should you set your price by a formula? This post weighs the pros and cons.

Book covers are a major determinant of whether potential customers buy the book. There's a lesson for service providers here.

I’ve run into several professional services providers who have introduced service options in their practice, but there’s a snag with how...

There's a much better and safer alternative to lowering your prices when you're first starting your business.

The key to confidence in your value and your pricing is to focus entirely on the client and their problems.

In my presentations and in working with individual clients, I suggest creating a "velvet rope" for your raving fans, the segment of your...

Pricing signals quality, and it can also signal inferiority of a product or service. A wood craftsman's story illustrates the point.