Why You Must Have a Premium Offer at a Premium Price
A couple of "low-cost" airlines have finally added first-class; many service providers operate like all their clients should be first class.
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The Price and Value Journey Blog
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Jun 3
How Long Did It Take to Write the Book?
The real answer to "how long did it take to write the book" involves the lifetime sum of your experiences and those who assisted you.
May 21
Who are Your Competitors, Really?
Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.
May 19
It's All About the Lawyer, Not the Law School
When clients look to hire an attorney, they assume expertise. Their decision is grounded in intangible qualities of the professional.
May 15
Your Unique and Beautiful Journey
Your business is a journey. It's your own uniquely beautiful and fulfilling trek, with all the hills, valleys, stops, and detours.
May 14
The Value of Social Capital
What the experience of fraternity members and professional service providers have in common.
May 8
"Too Good to be True"
Thoughts on sushi, the concept of "too good to be true," and value conversations as acts of generous service.
May 1
Unseen Value
Intangible value is like a glacier: it's unseen and unrecognized, but it's the fundamental underpinning to how clients perceive your value.
Apr 29
How Much for An Hour of Your Time?
What should you do when you get asked, "how much for an hour of your time?"
Apr 22
What’s The Value of a Self-Storage Unit?
The intangible value renters find in self-storage units offers a lesson for professional services providers.
Apr 15
When Less is More
The limit for the number of books a self-publisher can upload to Amazon in one day is now three. When Amazon first started, there was no...
Mar 26
Active Podcasts on the Decline
Your competitors are not those who start something, but 𝙩𝙝𝙤𝙨𝙚 𝙬𝙝𝙤 𝙖𝙧𝙚 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙙𝙤𝙞𝙣𝙜 𝙩𝙝𝙚 𝙩𝙝𝙞𝙣𝙜.
Mar 12
Thank You to the Rotary Club of North Fulton
The mission of Rotary ("Service above Self") and the work of these members made them a receptive audience for "The Generosity Mindset."
Feb 22
Giving Away the Recipe
“I don’t want to give away all my stuff!” You’ve undoubtedly heard this phrase from service providers who are thinking about developing a...
Feb 15
The Paradox of The Generosity Mindset™
There's a paradox in The Generosity Mindset™, but it's not as counterintuitive as it seems.
Feb 8
The Fallacies of Personal Branding
Personal branding is vital, but there's a fallacy to it that many miss. It's not about you, per se.
Jan 18
How to Be a Superb Podcast Guest
I’ve interviewed and/or produced enough podcast episodes to hear from over 2,500 guests. At this point, I’m not sure what it is that I...
Nov 16, 2023
What is The Generosity Mindset™?
Why is a book on your mindset in business, value discovery, pricing called The Generosity Mindset?
Oct 24, 2023
Pricing By a Formula
Should you set your price by a formula? This post weighs the pros and cons.
Sep 13, 2023
A Lesson from Selecting a Book Cover
Book covers are a major determinant of whether potential customers buy the book. There's a lesson for service providers here.
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