Thoughts on sushi, the concept of "too good to be true," and value conversations as acts of generous service.

What should you do when you get asked, "how much for an hour of your time?"

"The Generosity Mindset" selected for the Gwinnett Entrepreneur Center Small Business Book Club

A big thanks to Melanie Johnson and Jenn Foster for inviting me as a guest on the Elite Expert Insider Podcast to discuss my book,...

Why is a book on your mindset in business, value discovery, pricing called The Generosity Mindset?

Should you set your price by a formula? This post weighs the pros and cons.

I’ve run into several professional services providers who have introduced service options in their practice, but there’s a snag with how...

There's a much better and safer alternative to lowering your prices when you're first starting your business.

The key to confidence in your value and your pricing is to focus entirely on the client and their problems.

In my presentations and in working with individual clients, I suggest creating a "velvet rope" for your raving fans, the segment of your...

Pricing signals quality, and it can also signal inferiority of a product or service. A wood craftsman's story illustrates the point.