In an appearance on the SalesPOP! podcast with host John Golden, I break down why hourly billing hands clients the wrong metric to evaluate you on. The fix isn't justifying your rate; it's changing the conversation. Ask better discovery questions, focus on client outcomes, and price based on value delivered. The Generosity Mindset® makes it possible.

Many people think influence is about persuasion, visibility, or knowing how to convince people to buy. Real influence is built much earlier and much more quietly, in small acts. In this piece, I connect James Clear, Dale Carnegie, Bob Burg, and The Generosity Mindset® to argue that generosity is one of the most overlooked ways professionals build trust, attract better-fit clients, and create the kind of influence that lasts.

I had a wonderful opportunity to join Women on the Rise, a superb group of Atlanta-area business owners, to talk about the mindset traps that hold businesses back and how The Generosity Mindset helps overcome such self-limiting thinking.

John Ray will be one of five authors speaking as part of "The Go-Givers Spotlight Series" on March 12, 2026, hosted by The Go-Giver series author, Bob Burg.

Why do professional service providers discount their fee before clients even ask? It's not humility. It's ego protecting itself. Here's how pricing anxiety keeps you from charging what you're worth.

This guide represents investments in others and yourself as well. Instead of gifts that depreciate, investments that enhance your reputation as a professional of value. Some you give to others, and yes, some you give to yourself.

The principles of what I call The Generosity Mindset® help professionals serve and price better. It also provides leaders a roadmap to build loyalty and culture. goBeyondProfit's research demonstrates why employees, not executives, should define leadership generosity.

In reality, your competition takes such forms as internal resistance, false solutions, belief barriers, and relational dynamics.

How do you respond when your clients begin to exhibit signs of stress, budget constraints, or uncertainty? Here are six suggestions on how to remain relevant for your clients.

Several statements that lead to mindset traps and mental baggage that get in the way of delivering client-perceived value.

Some people build wealth. Others build legacies. Clara Brown did both.

While we might chuckle at milk hoarding ahead of snowstorms, this same mindset of scarcity exists for professional service providers.

Reflections on the business lessons a successful Christmas tree farm has for those of us in professional services.

A book signing for The Generosity Mindset at Libery Books, Lawrenceville, GA

A couple of "low-cost" airlines have finally added first-class; many service providers operate like all their clients should be first class.

How Stephen Curry handles his celebrity models The Generosity Mindset: offering value, acting with generosity, and impacting positively.

You will be successful building relationships through reciprocity if you genuinely give to others without strings attached.

One week from today, on May 29th, 2024, I'll be at the Gwinnett Entrepreneur Center discussing my book, The Generosity Mindset. In this...

Thoughts on sushi, the concept of "too good to be true," and value conversations as acts of generous service.

Empowering others is a meaningful, long-lasting way to apply The Generosity Mindset.